About us

Our story, our values, and the principles that guide us each day in helping businesses thrive across borders.

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Hawcon is a bilingual marketing consultancy helping brands connect with English and Chinese speaking audiences. We deliver culturally attuned strategies that bridge language gaps, open new markets, and build lasting trust.

Our name is a portmanteau, combining “Hawk” and “Falcon”, both renowned for their mastery of the skies. With foresight, precision, agility and tenacity, we strive to elevate our clients’ brands to greater heights.

Coincidentally, “Hawcon” was also the name of a 1930s British Royal Aircraft Establishment’s experimental monoplane: the Miles M.6 Hawcon. It carried a spirit of innovation, boldness, and going beyond known horizons, qualities that resonate with our own mission today.
Miles M.6 Hawcon Monoplane Aircraft

Vision

To be the most trusted marketing consultancy that bridges between brands and diverse markets, empowering meaningful connections that transcend culture.

Mission

We help businesses succeed through strategic, culturally attuned bilingual marketing. Combining creativity, data-driven insight, and a deep understanding of English and Chinese speaking audiences.

Values

Agility
We adapt quickly to changing markets, ensuring our clients stay ahead.

Foresight
We anticipate trends and challenges, helping brands make smarter moves.

Precision
We execute with accuracy and clarity, focusing on what truly matters.

Integrity
We act with honesty and transparency, building trust in every relationship.